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What does a Product Manager do?

A Product Manager is a person who manages and develops the life cycle of a product or service and ensures that productivity is increased. It ensures that the product is strategized, developed and sustained.

They contribute to shaping all strategic decisions about the company's product. They analyze which features of the product will be developed and in which markets the company will operate. They conduct market research and competitor analysis to position themselves correctly in the sector. Together with the product team, they have a say in all processes in the life cycle of the product, from conception to design.

They work in close contact with the marketing teams to promote the product and to strategize for its widespread dissemination. They also contribute to product costing and pricing processes from time to time.

They carry out communication and project processes with stakeholders inside and outside the business and ensure that the right strategies for the product are carried out.

Product Manager;
  • It faces the market and the customer.
  • Spends time with marketing/business teams.
  • Owns the vision, roadmap, program backlog, pricing, licensing and ROI of the product.
  • Strategy-oriented.
  • It improves the product's answer to the "why" question.
  • Prepares and updates road maps.
  • Makes product positioning.
  • Follows and analyzes the competition.
  • Defends and manages the budget.

How to become a Product Manager?

Especially graduates of departments such as marketing and business administration can adapt to Product teams more easily. The basic knowledge acquired at school on this subject will be a plus in the development of their careers.

There are many training opportunities in product management. Again, they improve themselves in this field both by attending trainings and by reading the necessary materials. Since product managers mostly work together with technical teams, it is very important to have basic programming knowledge. Technical knowledge is important both for clearer mutual communication and for the correct execution of projects.

Skills such as communication, problem-solving skills and analytical thinking are prominent skills in this field.

There are some tools that Product Managers use. It is important to know project management tools such as Jira, Trello, Asana, Miro. In addition to these, applications such as Microsoft Teams and Slack used within the company will also contribute to the easier execution of the work.

Analytical tools such as Google Analytics, Hotjar are tools used to measure product performance. Again, having a good command of product design and user experience tools such as Sketch and Figma will make you stand out.


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