AI 101 for Marketers: Research, Branding, Content, Visuals, Video
This training enables marketing professionals to effectively use artificial intelligence across all marketing processes, from research and content creation to visual design and video marketing.
Beginner, Intermediate6 Hours
Live-Zoom
Certified
About the Course
AI Co-Pilot For Marketing Teams
Beginner & Intermediate6 HoursHands-OnAI Tools
A 6-hour, hands-on course for marketing, brand, and growth professionals to reduce workload and elevate creative output using modern AI tools. Learn to position AI as an efficient co-pilot across the marketing funnel—from market research and content strategy to visual and video production.
Category
Marketing Managers, Brand Managers, Digital Marketing & Social Media Managers, Marketing Specialists, Growth Professionals, Entrepreneurs, Content Creators
Curriculum
Hands-On, Tool-Based Learning
Learning Outcomes
- Complete competitor analysis and market research in minutes instead of hours.
- Accelerate the process of building a brand identity from scratch while optimizing costs with AI tools.
- Improve the quality and consistency of SEO-optimized content.
- Produce professional-grade ad creatives and video content without relying on external agencies.
- Scale social media presence by automating short-form, viral content production workflows.
Who Should Attend?
- Marketing Managers
- Brand Managers
- Digital Marketing & Social Media Managers
- Marketing Specialists
- Growth Professionals
- Entrepreneurs
Prerequisites
- Basic interest in the field
- Computer and internet access
Work Less, Create More
Use AI as your co-pilot across the marketing funnel to deliver faster research, stronger content, and high-impact visuals and videos.
Course Content
AI in Marketing: Strategy, Content, and Growth
Funnel-wide AI applicationsHands-on labsSEO and creative automationData-driven insights
Apply AI across the entire marketing funnel—from research and positioning to content, creative, video, and growth automation—using leading tools to drive speed, consistency, and measurable results.
Tools
- Nano Banana Pro
- Perplexity
- ChatGPT
- Opus Clip
- Midjourney
- Heygen
- Surfer SEO
- Microsoft Copilot
1 Module 1 Introduction to AI in Marketing and Strategic Applications
- Understand AI roles across marketing processes
- Identify high-impact use cases and efficiency gains
- Map AI to the full funnel from research to creation
- Select and integrate tools into workflows
Duration: 45 minutes
2 Module 2 Market Research and Competitive Analysis
- Run rapid, data-driven market research with AI tools
- Perform competitor benchmarking and gap analysis
- Track trends and category dynamics at scale
- Extract and summarize actionable insights from large datasets
Duration: 60 minutes
3 Module 3 Brand Identity and Positioning with AI
- Generate brand names and value propositions with AI
- Define tone of voice and messaging pillars
- Explore AI-assisted visual identity concepts
- Build new brands or reposition existing ones effectively
Duration: 60 minutes
4 Module 4 Content Creation, SEO, and Content Strategy
- Create SEO-optimized articles and briefs with AI
- Produce social copy and multi-channel content plans
- Build consistent, scalable content calendars
- Align content to search intent and KPIs
Duration: 60 minutes
5 Module 5 Visual, Advertising, and Creative Production
- Generate visuals and brand-aligned design assets
- Create ad creatives for key channels with AI
- Ensure brand consistency without agency dependency
- Streamline creative QA and iteration cycles
Duration: 75 minutes
6 Module 6 Video, Social Media, and Growth Automation
- Produce video content with AI-driven tools
- Repurpose long-form into short-form, platform-native clips
- Scale social media workflows and scheduling
- Apply growth tactics for viral reach with automation
Duration: 60 minutes
L1 Application Lab Branding, Creative, and Video Production Lab
- Create prompts for a beverage brand using ChatGPT and design a logo, packaging, and mobile app interface using Midjourney
- Produce a video advertisement with Heygen and convert it into viral short-form content using OpusClip
