AI 201 for Marketers: Marketing Planning and Automation

This course is a continuation of the AI 101 for marketers course, which equips marketing professionals with AI-powered content planning and channel automation skills.

Intermediate

4 Hours

Live-Zoom

Certified

About the Course

AI-Powered Content Planning & Channel Automation

Intermediate4 HoursAI-PoweredAutomation

An intermediate, 4-hour course that enables marketing professionals to plan content and automate channels using AI, covering weekly and monthly calendars and growth-focused workflows to build faster, more consistent, and scalable distribution with less manual effort.

Category Growth/Marketing Managers, Brand Managers, Digital Marketers, Marketing Specialists, Content Creators, Social Media Managers, Entrepreneurs

Curriculum Hands-On, Tool-Based Learning

Learning Outcomes

Complete monthly content planning within hours using AI-driven systems
Build multi-channel content calendars for consistent, coordinated messaging
Automate content distribution to significantly reduce manual workload
Integrate analytics for iterative planning and continuous performance improvement
Establish scalable, growth-focused workflows for marketing operations

Who Should Attend?

Growth/Marketing Managers
Brand Managers
Digital Marketers
Marketing Specialists
Content Creators
Social Media Managers

Prerequisites

Basic interest in the field
Computer and internet access

Scale Content Ops With AI

Plan faster, automate distribution, and streamline multi-channel marketing.

Course Content

AI in Marketing Planning and Automation

6 modules40 min per moduleHands-on labAI for content and growth

Learn to use AI to accelerate marketing planning, audience-focused content ideation, channel-based calendaring, automated distribution, and growth workflows, then measure performance and iterate. Includes a hands-on lab to build a 4-week calendar and an end-to-end automation.

Tools

Buffer
Claude
ChatGPT
Airtable
Notion AI
Make
Microsoft 365 Copilot
Zapier

1 Module 1 Introduction to AI in Marketing Planning

Explore AI's role in marketing planning processes
Accelerate idea generation with AI-powered tools
Speed up market research and strategy development

Duration: 40 minutes

2 Module 2 AI-Driven Content Ideation and Strategy Development

Generate audience-focused content ideas
Define themes and pillars with AI
Build growth-oriented, data-driven content strategies

Duration: 40 minutes

3 Module 3 Channel-Based Content Planning and Calendar Design

Create channel-specific plans for social, email, blog, and ads
Design consistent, multi-channel publishing calendars
Align messaging and cadence across channels

Duration: 40 minutes

4 Module 4 Content Distribution and Automation of Publishing Processes

Select tools to automate weekly and monthly distribution
Operationalize end-to-end content plans
Schedule and trigger publishing workflows

Duration: 40 minutes

5 Module 5 Automation Workflows for Marketing and Growth

Map key marketing automation scenarios
Connect content creation, distribution, and lead generation
Design integrated, cross-tool workflows

Duration: 40 minutes

6 Module 6 Performance Tracking and Iterative Planning

Analyze performance data to generate insights
Feed insights back into content planning
Build continuous improvement loops and scalable systems

Duration: 40 minutes

L1 Hands-on Lab AI-Powered Content Calendar and Automation Workflow

Build a 4-week, AI-powered multi-channel content calendar for a product or campaign
Design an end-to-end marketing automation workflow—from social media publishing to email distribution