ChatGPT Ads Are Now Available in Türkiye: How Will the New System Work?

OpenAI continues to expand ChatGPT’s advertising infrastructure into new markets. According to the company’s latest availability list, Türkiye has been added to the countries where advertisers can access ChatGPT Ads Manager. This means businesses in Türkiye can now create and manage advertising campaigns designed to appear within ChatGPT.
However, this development does not mean that every ChatGPT user in Türkiye will immediately begin seeing ads. OpenAI is rolling out its advertising system gradually. Ad visibility may vary depending on the user’s country, account type and the scope of ongoing tests.

Will Ads Influence ChatGPT’s Responses?

According to OpenAI, ads will be displayed in a separate area from ChatGPT-generated responses and will be clearly labelled as sponsored content. The company states that advertisers cannot pay to influence ChatGPT’s answers or directly alter their content.
OpenAI also says that users’ private conversations will not be shared with advertisers. Instead of accessing individual chat content, brands will be able to review aggregated advertising data, such as impressions, clicks and campaign performance.

Who Will See the Ads?

ChatGPT ads were initially tested on accounts using the Free plan and the lower-cost Go subscription. Under the currently announced model, higher-tier plans such as Plus, Pro, Business, Enterprise and Education will remain ad-free.

OpenAI also states that ads will not be shown:

• To users under the age of 18
• In conversations involving sensitive subjects such as physical or mental health
• In certain conversations involving political or other sensitive topics

Users will also be able to adjust their ad personalisation settings, dismiss ads and provide feedback.

How Can Businesses in Türkiye Advertise on ChatGPT?

With Ads Manager now available in Türkiye, businesses can create campaigns, define campaign objectives, prepare advertising copy and visuals, set budgets and monitor performance.
OpenAI’s AI-powered advertising tools can generate campaign recommendations based on a website or campaign brief. The system can suggest ad copy and images, analyse campaign results and provide recommendations to improve performance.
Some reports suggest that campaigns require a minimum daily budget of $25. However, this amount may vary depending on the currency, market in which the advertising account is registered, campaign type and OpenAI’s current platform rules. It should therefore not be considered a fixed or universally applicable price.

Sponsored AI Agents Are Also Being Tested!

OpenAI is not limiting its advertising plans to conventional text and image ads. The company is also testing a new format that allows users to interact directly with AI agents sponsored by businesses.
Under this system, users who encounter sponsored content may begin a separate conversation with the brand’s AI agent. OpenAI says these agents will be clearly identified as sponsored and kept separate from regular ChatGPT conversations.
For now, this feature is being tested with selected advertisers in the United States. There has been no verified announcement confirming its availability in Türkiye.

What Will Change for Brands?

The launch of ChatGPT advertising in Türkiye creates a new digital advertising channel for businesses. Users often turn to ChatGPT to obtain information, compare alternatives or make decisions. This means ads may reach users at a different stage of the decision-making process than conventional social media advertising.
For example, someone researching training programmes, technology products or travel options may encounter sponsored content related to their query. However, this content will not form part of ChatGPT’s independent response. It will appear separately and be clearly identified as an advertisement.

In Short...

Türkiye’s inclusion in ChatGPT Ads Manager opens a new advertising channel for local businesses. However, it is still too early to claim that every ChatGPT user in Türkiye will now see ads.
A more accurate statement is that advertisers in Türkiye can access the platform, while the display of ads to users may be introduced gradually.
The success of ChatGPT advertising will largely depend on whether OpenAI can maintain user trust, clearly distinguish sponsored content, protect personal data and keep advertisements independent from AI-generated responses.