Dijital Pazarlama Uzmanı

We are looking for a Digital Marketing Specialist to join our marketing team and drive digital growth across paid media, organic channels and e-commerce touchpoints.

In this role, you will be responsible for improving user acquisition, website traffic and conversion performance by managing and optimizing digital marketing activities across the full marketing funnel.

Key Responsibilities

• Develop and execute digital marketing strategies focused on user acquisition, traffic growth and conversion.
• Plan, manage and optimize Google Ads, Meta Ads and other paid digital marketing campaigns.
• Drive website traffic through SEO, content optimization and keyword strategies.
• Develop and execute Generative Engine Optimization (GEO) strategies to improve brand and content visibility across AI-powered search and discovery platforms.
• Support App Store Optimization (ASO) initiatives and identify opportunities to improve app visibility and acquisition.
• Create, test and optimize landing pages to improve conversion rates and overall user experience.
• Work closely with designers, content creators and agency partners to develop engaging and performance-driven marketing assets.
• Analyze digital marketing and website performance using Google Analytics 4, Google Search Console and other analytics tools.
• Manage email marketing, CRM and lifecycle marketing campaigns.
• Conduct keyword, competitor and digital trend research to identify new growth opportunities.
• Collaborate with internal teams to improve conversion performance across the marketing funnel.
• Monitor key KPIs, prepare performance reports and continuously optimize digital marketing activities.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications or a related field.
• 2+ years of experience in digital marketing, performance marketing or a similar role.
• Experience in marketing consumer websites and e-commerce platforms.
• Hands-on experience with Google Ads and Meta Ads.
• Strong understanding of SEO fundamentals and organic traffic growth strategies.
• Experience with Google Analytics 4 and Google Search Console.
• Familiarity with landing page optimization, conversion rate optimization and A/B testing.
• Experience with ASO, email marketing or lifecycle marketing is a plus.
• Strong analytical skills and a data-driven approach to marketing.
• Excellent communication and stakeholder management skills.
• Excellent written and verbal communication skills in English.