Digital Marketing & Journey Specialist

About Güven Health Group

Ankara Güven Hospital has been a trusted name in healthcare since 1975, uniting modern medicine with decades of experience to provide exceptional patient care. Our commitment to quality in every area of care, continues to drive increasing patient demand—raising the bar for our responsibility and excellence.

What started as a 34-person team has grown into a 1,600-strong healthcare organization—comprising medical specialists, nurses, allied health professionals, and administrative staff—operating within a 40,000-square-meter facility with 254 beds and 12 operating rooms. Each milestone fuels our commitment and raises the bar for our future goals. At every step of this journey, our guiding principle remains unchanged: the trust our patients place in us.

As Güven Health Group, we are accelerating our digital transformation journey by designing patient-centered digital experiences and establishing data-driven decision-making processes. We are looking for passionate teammates who aspire to shape the future of healthcare with us.

Position Overview: Digital Marketing & Journey Specialist

Key Responsibilities

• Brand Management
  Develop and implement strategic initiatives to strengthen Güven Health Group’s brand identity, enhance patient experience, and elevate corporate reputation.
• Digital Marketing Execution
  Manage and optimize all digital marketing channels including website, SEO/SEM, social media, email campaigns, and content platforms.
• Performance Marketing
  Plan and execute performance-driven campaigns on platforms such as Google Ads, Meta Ads, and LinkedIn Ads to improve conversion rates.
• Analytics & Performance Measurement
  Monitor and enhance campaign performance using Google Analytics, Google Tag Manager, CRM systems, and other analytics tools.
• Patient Acquisition & CRM Integration
  Drive patient acquisition strategies via digital channels and ensure integration with CRM systems for end-to-end marketing effectiveness.
• Agency & Partner Management
  Coordinate with third party creative agencies and marketing partners to ensure alignment and delivery of results.
• Ad & Budget Optimization
  Manage the marketing budget with a strong focus on ROI and ROAS optimization.
• Targeted Campaigns & Personalization
  Design personalized, data-driven marketing campaigns across the patient journey to drive engagement and loyalty.

Candidate Profile

We are seeking professionals who:

• Hold a degree in Marketing, Business Administration, Economics, Industrial Engineering, or a related field.
• Have minimum 3 years of experience in digital marketing, SEO, SEM, performance marketing, and data analytics.
• Possess strong analytical thinking skills and are capable of making data-driven decisions aligned with given KPIs.
• Are proficient in managing advertising platforms such as Google Ads, Meta Ads, LinkedIn Ads, and programmatic tools.
• Demonstrate expertise in SEO, content strategy, Google Analytics, and CRM processes.
• Have experience in both B2B and B2C digital marketing environments.
• Exhibit strong communication skills and the ability to collaborate across diverse stakeholder groups.
• Are fluent in English (experience in global marketing operations is preferred).

What We Offer

• Free access to professional and personal development training programs
• A dynamic role with strategic influence in brand and performance marketing decision-making processes
• Discounted access for you and first-degree family members to hospital health services, G4 Gym, Spa & Beauty Services
• Exposure to both B2B and B2C campaign planning across multiple healthcare verticals
• Opportunities to advance in SEO, content management, ad optimization, and analytics tools
• A front-row seat in Güven Health Group’s digital transformation journey, contributing to pioneering healthcare projects
• Free access to psychological counseling under our “Safe with Trust” program
• One day off during the week of your birthday to celebrate with loved ones
• Complimentary meals at our in-house facilities
• Shuttle services from designated locations to the workplace